{"title":"Bonnie Harvey","description":"Bonnie Harvey is the co-founder of Barefoot Cellars, where she was Vice President for 19 years. While Michael's role was big picture visionary, Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well. In the early days, Bonnie was responsible for bottling oversight, supply inventory and label design. In fact, the famous footprint is actually hers! Later, she focused on overview and direction of the business, company goals, and board matters. She managed all financial aspects of the business, oversaw legal relations and compliance, and edited countless press materials, presentations, official manuals and other documents.Bonnie also donates professional time to non-profits to help them improve their image, increase donations, and achieve financial sustainability. With Michael, she coauthors 2 weekly business blogs at www.thebarefootspirit.com and www.thebrandauthority.net, and consults with several clients. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied hard-knocks experience, she offers practical solutions for all aspects of starting a business. She and Michael shared their tales with Rick Kushman, who wrote The Barefoot Spirit, and she also edited the book. Today Bonnie is a workshop leader and a professional speaker on the subjects of company culture and entrepreneurship.","products":[{"product_id":"the-barefoot-spirit-how-hardship-hustle-and-heart-built-americas-1-wine-brand-paperback","title":"The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand - Paperback","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse.\u003c\/strong\u003e Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.\u003c\/p\u003e\u003cp\u003eThey regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of \u003cem\u003eThe Barefoot Spirit\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eThe book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. \u003cem\u003eThe Barefoot Spirit\u003c\/em\u003e is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.\u003c\/p\u003e\u003cp\u003eThis book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes: \u003c\/p\u003e\u003cp\u003e* How Worthy Cause Marketing out performed paid advertising\u003c\/p\u003e\u003cp\u003e* How boot-strapping was used instead of conventional financing\u003c\/p\u003e\u003cp\u003e* The surprising advantages of being small and broke\u003c\/p\u003e\u003cp\u003e* How creating a fun, yet hardworking company culture encouraged innovative leadership\u003c\/p\u003e\u003cp\u003eIf you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then \u003cem\u003eThe Barefoot Spirit\u003c\/em\u003e is for you.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51375587492063,"sku":"9780999504208","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/alkEJ2Mch29780999504208.webp?v=1789203798"}],"url":"https:\/\/blackandbarhe.com\/collections\/bonnie-harvey.oembed","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}