{"title":"Cindy y. Lo","description":"Cindy Y. Lo DMCP is the founder, owner, and chief event strategist of Red Velvet Events, a Global DMC Partner (RVE) and an international award-winning, full-service creative events agency. A graduate of the McCombs School of Business at The University of Texas at Austin, Cindy began her career at Trilogy Software, a tech startup, before launching RVE as a solo endeavor in 2002. She is a self-taught event professional with an eye for detail, a flair for design, and a finger on the pulse of all things digital. Texas-born and raised, Cindy lives in Austin with her husband and two children.","products":[{"product_id":"behind-the-red-velvet-curtain-build-and-run-the-event-planning-business-of-your-dreams-paperback","title":"Behind the Red Velvet Curtain: Build and Run the Event Planning Business of Your Dreams - Paperback","description":"\u003cp\u003eEvent planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work. In Behind the Red Velvet Curtain, Cindy Y. Lo, shares her insights and stories about how she built an international award-winning company, Red Velvet Events (RED VELVET), and made it a roaring success. From Cindy's triumphs-and from her mistakes-you'll learn how to- Unlock your creativity- Find the right clients- Handle finances- Take risks- Master networking- Use social media as a powerful business tool- Define your company culture- And more. Behind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy's help, you'll soon Outplan. Outplay. Outparty!(R) the competition with a profitable new career that you can be passionate about.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50816134283487,"sku":"9781619618541","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/h1ADLHH3CR9781619618541.webp?v=1785849074"}],"url":"https:\/\/blackandbarhe.com\/collections\/cindy-y-lo.oembed","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}