{"title":"Hank Wasiak","description":"","products":[{"product_id":"change-the-way-you-see-everything-through-asset-based-thinking-paperback","title":"Change the Way You See Everything: Through Asset-Based Thinking - Paperback","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYOU'LL NEVER LOOK AT THE WORLD THE SAME WAY AGAIN.\u003c\/p\u003e\u003cp\u003eThis breakthrough book delivers the transformational philosophy known as \u003cstrong\u003eAsset-Based Thinking\u003c\/strong\u003e, which can instill success-oriented habits in even the most die-hard cynic. Its life-changing lessons-conveyed through unique photographic metaphors and inspiring stories from real people-reveal how the slightest shift in perception can lead to monumental results in both business and in life. \u003cem\u003eChange The Way You See Everything \u003c\/em\u003eis a revolutionary approach to every aspect of your life that bears not just reading but re-reading and sharing with everyone in your circle.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51380578812127,"sku":"9781956906929","price":20.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/NO-PjxUmks9781956906929.webp?v=1789279348"},{"product_id":"from-mad-man-to-happy-farmer-fifty-five-years-of-sane-sage-advice-from-a-marketing-guru-still-crazy-about-the-ad-biz-paperback","title":"From Mad Man to Happy Farmer: Fifty-five Years of Sane, Sage Advice from a Marketing Guru Still Crazy about the Ad Biz - Paperback","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn Asset-Based Thinker's look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry's next generation of responsible leaders. A communications industry veteran, Hank Wasiak's professional journey took him to and through the corporate boardrooms of the ad world's biggest names. He learned from the best in the business to become the best in the business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFrom the beginning Hank also made time for his second career, teaching marketing communications. He's taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years, Hank has been an adjunct professor at the University of Southern California's Marshall School of Business. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn 2003, Hank was Vice Chairman of the world's largest marketing communications company, McCann-Erickson. He was unexpectedly pushed into early retirement. Hank went on to partner with his son at Concept Farm, Ad Age's Small Agency of the Year Winner. The move heralded his exit from a \"had-to\" career and his entree into the \"want-to\" work he had always longed for. At the Farm, Hank has been blessed with more meaningful work, productivity, personal fulfillment, determination, confidence, and humility than he could ever have imagined. This is his inspiring story of how he moved from the boardroom to the \"barnyard,\" what he learned about life and marketing along the way, and what he wants future marketers to know about the power and purpose of what they do.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67951206695135,"sku":"9781950385485","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/F-b6pPWc0E9781950385485.webp?v=1791607916"}],"url":"https:\/\/blackandbarhe.com\/collections\/hank-wasiak.oembed","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}