{"title":"Jennifer DeRosa","description":"Jennifer DeRosa is the founder of Toto Coaching, which walks the DIY website builder through the process of building a website from start to finish. Jennifer has been building websites since 1994. She formed her web development agency in 2001, growing it into a successful website development agency over two decades.","products":[{"product_id":"building-diy-websites-for-dummies-paperback","title":"Building DIY Websites for Dummies - Paperback","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCreate an attractive website that draws in visitors - no coding required!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere's more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. \u003ci\u003eBuilding DIY Websites For Dummies\u003c\/i\u003e guides non-designers through the steps of creating an attractive and effective website using today's top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover how to select hosting services, email providers, and beginner-friendly website creators\u003c\/li\u003e \u003cli\u003eBuild your own website without needing to learn any code\u003c\/li\u003e \u003cli\u003eLearn how to create an attractive design, develop content, and present it all in a way that will appeal to your target audience\u003c\/li\u003e \u003cli\u003eImprove your site's search engine findability and resonate with your target customer\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003eBuild a site that stands out from the crowd\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e Every business needs a website, but not everyone can afford to hire a web designer. This book offers budget-friendly strategies to creating a pro-level site without a pro-level budget. Discover how to create a user-friendly, functional website that attacts visitors--without having to learn HTML or other coding languages. Get straightforward instructions on using web-building best practices to design an attractive layout, create search-engine-optimized content, measure your site's performance, and turn your web presence into a lucrative business-building tool. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside... \u003cul\u003e\n\u003cli\u003eApplying design fundamentals\u003c\/li\u003e \u003cli\u003eAppealing to customers\u003c\/li\u003e \u003cli\u003eMaking your site findable\u003c\/li\u003e \u003cli\u003eChoosing eye-catching layouts\u003c\/li\u003e \u003cli\u003eDeveloping web-ready content\u003c\/li\u003e \u003cli\u003eBoosting your search engine ranking\u003c\/li\u003e \u003cli\u003eAvoiding common mistakes\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51319130128607,"sku":"9781394232987","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/Av-b9X4w6P9781394232987.webp?v=1788366265"}],"url":"https:\/\/blackandbarhe.com\/collections\/jennifer-derosa.oembed","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}