{"title":"Paul Arden","description":"Paul Arden (1940-2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi \u0026amp; Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent - It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).","products":[{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be-paperback","title":"It's Not How Good You Are, It's How Good You Want to Be - Paperback","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51420928999647,"sku":"9780714843377","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/nK_LtRgkJa9780714843377.webp?v=1789746667"}],"url":"https:\/\/blackandbarhe.com\/collections\/paul-arden.oembed","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}