{"title":"Randolph Hubard","description":"","products":[{"product_id":"the-man-in-the-glass-box-paperback","title":"The Man In The Glass Box - Paperback","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt the beginning of the century, one of the world's largest pharmaceutical companies (ROCHE) collaborated with a New York advertising agency to create one of the most successful marketing campaigns in history.\u003c\/p\u003e\u003cp\u003eThe concept was simple: place a person inside a fully furnished Glass Apartment on Wheels and then send them traveling across the United States to promote the product.\u003c\/p\u003e\u003cp\u003eOver the course of three years, they visited every major city, fair, and festival, crisscrossing the country's highways and byways.\u003c\/p\u003e\u003cp\u003eThis unconventional, groundbreaking campaign turned the marketing world on its head, opening up a new dimension in advertising.\u003c\/p\u003e\u003cp\u003eWhile twelve people have walked on the moon, only ten have experienced life inside \u003cstrong\u003eThe Glass Box\u003c\/strong\u003e. This is the story of one of them.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51377365975263,"sku":"9798218553685","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/8Zc8md6CtP9798218553685.webp?v=1789233018"}],"url":"https:\/\/blackandbarhe.com\/collections\/randolph-hubard.oembed","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}