{"title":"Roger Von Oech","description":"Roger von Oech's products and seminars have enhanced the creativity of many millions around the world. His clients have ranged from Apple, NASA, and Google to Disney, Visa, and Sony. He is the author of four books on creativity, and the popular Creative Whack Pack. He's also the inventor\/designer of the Ball of Whacks line of geometric toys. He earned his PhD from Stanford in the History of Ideas. He lives with his wife, Wendy, near Palo Alto, California.","products":[{"product_id":"a-whack-on-the-side-of-the-head-how-you-can-be-more-creative-paperback","title":"A Whack on the Side of the Head: How You Can Be More Creative - Paperback","description":"\u003cp\u003e\u003cb\u003eThe hugely bestselling creativity classic with \"lasting appeal,\" \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (\u003ci\u003eNew York Times\u003c\/i\u003e)!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e For more than four decades, \u003ci\u003eA Whack on the Side of the Head\u003c\/i\u003e has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation. \u003cul\u003e\n\u003cli\u003e Learn how to overcome the ten biggest mental locks and unleash your full creative potential. \u003c\/li\u003e\n\u003cli\u003e Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas. \u003c\/li\u003e\n\u003cli\u003e Exploit the power of discontinuity, constraints, and \"playing the Wise Fool\" to find the \"second right answer\"! \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51380544209119,"sku":"9781538759417","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/2Y7fw3adXC9781538759417.webp?v=1789279288"},{"product_id":"kick-in-the-seat-of-the-pants-paperback","title":"Kick in the Seat of the Pants - Paperback","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need \u003cem\u003eA Kick in the Seat of the Pants\u003c\/em\u003e to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen it's time to seek out new information, adopt the mindset of an \u003cstrong\u003eExplorer.\u003c\/strong\u003e Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns.\u003c\/li\u003e\n\u003cli\u003eWhen you need to create a new idea, let the \u003cstrong\u003eArtist\u003c\/strong\u003e in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea.\u003c\/li\u003e\n\u003cli\u003eWhen it's time to decide if your idea is worth implementing, see yourself as a \u003cstrong\u003eJudge.\u003c\/strong\u003e Ask what's wrong and if the timing's right. Question your assumptions and make a decision.\u003c\/li\u003e\n\u003cli\u003eAnd when you carry your idea into action, be a \u003cstrong\u003eWarrior.\u003c\/strong\u003e Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eKick\u003c\/em\u003e provides exercises, stories, tips, and Roger von Oech's proven techniques to help you strengthen each of your own creative roles.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen was the last time you had a creative idea? This morning? Last month? Last year? Sometimes you need \u003cem\u003eA Kick in the Seat of the Pants\u003c\/em\u003e to get your thinking going. This book does just that by taking you on a guided tour through the four roles of the creative process-Explorer, Artist, Judge, and Warrior.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhen it's time to seek out new information, adopt the mindset of an \u003cstrong\u003eExplorer.\u003c\/strong\u003e Get off the beaten path, poke around in outside areas, and pay attention to unusual patterns.\u003c\/li\u003e\n\u003cli\u003eWhen you need to create a new idea, let the \u003cstrong\u003eArtist\u003c\/strong\u003e in you come out. Ask what-if questions and look for hidden analogies. Break the rules and look at things backwards. Add something and take something away. Ultimately, you'll come up with an original idea.\u003c\/li\u003e\n\u003cli\u003eWhen it's time to decide if your idea is worth implementing, see yourself as a \u003cstrong\u003eJudge.\u003c\/strong\u003e Ask what's wrong and if the timing's right. Question your assumptions and make a decision.\u003c\/li\u003e\n\u003cli\u003eAnd when you carry your idea into action, be a \u003cstrong\u003eWarrior.\u003c\/strong\u003e Put a fire in your belly, eliminate your excuses, and do what's necessary to reach your objective.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eKick\u003c\/em\u003e provides exercises, stories, tips, and Roger von Oech's proven techniques to help you strengthen each of your own creative roles.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51380574847199,"sku":"9780060960247","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/jUap9q1yfC9780060960247.webp?v=1789279342"}],"url":"https:\/\/blackandbarhe.com\/collections\/roger-von-oech.oembed","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}