{"product_id":"golden-secrets-of-lettering-letter-design-from-first-sketch-to-final-artwork-hardcover","title":"Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork - Hardcover","description":"\u003cp\u003e\u003ci\u003eThe Golden Secrets of Lettering\u003c\/i\u003e is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eReaders learn how to train their \"typographic eye\" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51206253805791,"sku":"9781616895730","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/cbKiJ2Dq3w9781616895730.webp?v=1786812959","url":"https:\/\/blackandbarhe.com\/products\/golden-secrets-of-lettering-letter-design-from-first-sketch-to-final-artwork-hardcover","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}