{"product_id":"pivotal-moment-causation-vs-effectuation-paperback","title":"Pivotal moment: Causation vs. effectuation - Paperback","description":"\u003cp\u003eNationally, about 50% of all business startups in the U.S. vanish by their fifth year (Fisher, Maritz, \u0026amp; Lobo, 2014). In a recent survey, the U.S. Census Bureau (2015) has identified 5.4 million small businesses in operation today, with about 67% of them having fewer than 20 employees. This majority of all small businesses are known as micro-business enterprises (MBE) and are run by micro-business owners (MBO). In this qualitative phenomenological study, decision-making processes through the principles of causation and effectuation were explored on MBOs whose MBE has fewer than 15 employees. There is a gap identifying challenges MBO's experience between the phase where the MBE transitions out of the startup phase and moves into the growth phase-a point in the business cycle known as the inflection point (Dimovski, Penger, Peterlin, \u0026amp; Uhan, 2013). The findings in the study supported the problem statement in that MBO behavioral characteristics are the primary drivers that can impact the operating of a successful or unsuccessful business.\u003c\/p\u003e","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":68336505422047,"sku":"9788432296277","price":28.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0813\/8958\/4607\/files\/dDVgD9cVVC9788432296277.webp?v=1793267632","url":"https:\/\/blackandbarhe.com\/products\/pivotal-moment-causation-vs-effectuation-paperback","provider":"Black \u0026 Barhe Bookstore","version":"1.0","type":"link"}