Adam Alter Books

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  • Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

    Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Paperback

    Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Paperback

    By Adam Alter

About Adam Alter Books

Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.