Adam Alter Books

Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most - Paperback

Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most - Paperback

Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most - Paperback

By Adam Alter
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Paperback

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Paperback

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Paperback

By Adam Alter

About Adam Alter Books

Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.