Adam E. Horn Books

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  • Strategic Planning for Public Relations: Beginning the Journey

    Strategic Planning for Public Relations: Beginning the Journey - Paperback

    Strategic Planning for Public Relations: Beginning the Journey - Paperback

    By Tricia Hansen-Horn and Adam E. Horn

About Adam E. Horn Books

Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of Public Relations: From Theory to Practice (2008). Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.