Alex Rovira Books

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  • Good Luck: Creating the Conditions for Success in Life and Business

    Good Luck: Creating the Conditions for Success in Life and Business - Hardcover

    Good Luck: Creating the Conditions for Success in Life and Business - Hardcover

    By Alex Rovira and Fernando Trías de Bes

About Alex Rovira Books

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer. Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.