Barbara Mueller Books

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  • Dynamics of International Advertising: Theoretical and Practical Perspectives

    Dynamics of International Advertising: Theoretical and Practical Perspectives - Paperback

    Dynamics of International Advertising: Theoretical and Practical Perspectives - Paperback

    By Barbara Mueller

About Barbara Mueller Books

Barbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the Journal of Advertising, International Journal of Advertising, and International Marketing Review. She is the author of Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008) and co-author (with Katherine Toland Frith) of Advertising and Societies: Global Issues (Peter Lang, second edition, 2010).