Brittany Hennessy Books

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  • Influencer: Building Your Personal Brand in the Age of Social Media

    Influencer: Building Your Personal Brand in the Age of Social Media - Paperback

    Influencer: Building Your Personal Brand in the Age of Social Media - Paperback

    By Brittany Hennessy

About Brittany Hennessy Books

Brittany Hennessy is the author of INFLUENCER: Building Your Brand in the Age of Social Media, the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for "Best Nightlife Blog," and became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Learn more at: www.InfluencerTheBook.com