Gerald Zaltman Books

Skip to results list

Filters

1 item

Filter

  • Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making

    Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making - Hardcover

    Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making - Hardcover

    By Gerald Zaltman

About Gerald Zaltman

Gerald Zaltman is an emeritus professor at the Harvard Business School, and a former member of the Executive Committee of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative. Zaltman pioneered the use of tools and insights from cognitive neuroscience, art therapy, and linguistics to understand subconscious customer thoughts and feelings.