Jim Koch Books

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  • Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

    Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two - Paperback

    Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two - Paperback

    By Jim Koch

About Jim Koch Books

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great grandfather's recipe and set to the task of revolutionizing American beer. Samuel Adams Boston Lager has been an important catalyst in the American Craft Beer Revolution for more than thirty years, bringing full-flavored, award-winning beer to the American beer landscape. The Boston Beer Company has become one of the leading American craft breweries and now accounts for just over one percent of the U.S. beer market.