João Batalheiro Ferreira Books

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  • Writing Is Not Magic, It's Design: The Designer's Guide to Writing and Supercharging Creativity

    Writing Is Not Magic, It's Design: The Designer's Guide to Writing and Supercharging Creativity - Paperback

    Writing Is Not Magic, It's Design: The Designer's Guide to Writing and Supercharging Creativity - Paperback

    By João Batalheiro Ferreira

About João Batalheiro Ferreira Books

João Batalheiro Ferreira is a designer and professor interested in creativity, learning, and communication design. He is an assistant professor at IADE-Faculty of Design, Technology and Communication in Lisbon. João holds a PhD in Design from the Delft University of Technology. He is an expert in how designers learn, which helped him create a writing method tailored to how designers think. His research has been published in international peer-reviewed journals such as The Design Journal and She Ji: The Journal of Design, Economics, and Innovation.