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  • The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy

    The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy - Hardcover

    The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy - Hardcover

    By Oliver Sweet

About Oliver Sweet

Oliver Sweet is head of ethnography at Ipsos, one of the largest research agencies in the world, where he consults with businesses and governments looking to use cultural insight to improve their offerings. He lives in London.