Sandra Matz Books

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  • Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

    Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior - Hardcover

    Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior - Hardcover

    By Sandra Matz

About Sandra Matz Books

Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School and codirector of the Center for Advanced Technology and Human Performance. As a computational social scientist with a background in psychology and computer science, Matz has uncovered the hidden relationships between our digital lives and our psychology, with the goal of helping individuals and businesses make better and more ethical decisions. Her work is frequently covered in major news outlets, including the Economist, the New York Times, the BBC, CNBC, the Washington Post, and the Wall Street Journal.