Sorin Patilinet Books

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  • Marketing Effectiveness: Applying Marketing Science for Brand Growth

    Marketing Effectiveness: Applying Marketing Science for Brand Growth - Paperback

    Marketing Effectiveness: Applying Marketing Science for Brand Growth - Paperback

    By Sorin Patilinet

About Sorin Patilinet Books

Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, he plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.