101 Things I Learnedâ(r) in Product Design School

101 Things I Learnedâ(r) in Product Design School - Hardcover

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101 Things I Learnedâ(r) in Product Design School
  • 101 Things I Learnedâ(r) in Product Design School
101 Things I Learnedâ(r) in Product Design School - Hardcover

101 Things I Learnedâ(r) in Product Design School - Hardcover

by Sung Jang , Martin Thaler , Matthew Frederick
$18.99
$18.99

Book Overview

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas--along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as

- why all design is performed in relation to the body
- why every product is part of a system
- the difference between being clever and being gimmicky
- why notions of beauty are universal across cultures
- how to use both storytelling and argument to effectively persuade

Written by three experienced design instructors and professionals, 101 Things I Learned(R) in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.
ISBN9780451496737
Author Sung Jang , Martin Thaler , Matthew Frederick
PublisherCrown Publishing Group (NY)
GenreSelf-help & personal development and Education
FormatHardcover
PublishedOctober 2020
LanguageENG- English
Pages216
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

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More by Sung Jang

101 Things I Learnedâ(r) in Product Design School

101 Things I Learnedâ(r) in Product Design School - Hardcover

101 Things I Learnedâ(r) in Product Design School - Hardcover

By Sung Jang, Martin Thaler, and Matthew Frederick
About Sung Jang
Sung Jang is an artist, industrial designer, principal of Sung Jang Laboratory, and associate professor of industrial design at the University of Illinois at Chicago.
About Martin Thaler
Martin Thaler practices globally as a product design consultant and is professor of industrial design at the Illinois Institute of Technology.
About Matthew Frederick
Matthew Frederick is an architect and urban designer who lives in Cambridge, Massachusetts. He has taught at a number of colleges and universities, including Boston Architectural College and Wentworth Institute of Technology.

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