Ametora: How Japan Saved American Style - Hardcover

$30.00

Ametora: How Japan Saved American Style - Hardcover

Name: Ametora: How Japan Saved American Style - Hardcover
Brand: BooksCloud
SKU: 9781541604339
Price: 30.00 USD
Availability: InStock

by W. David Marx

$30.00

Book Overview

How Japan adopted and ultimately revived traditional American fashion

"A fascinating cultural history." --People

A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments--a style known in Japan as ametora, or "American traditional."

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.

ISBN	9781541604339
Author	W. David Marx
Publisher	Basic Books
Genre	History
Format	Hardcover
Published	September 2023
Language	ENG- English
Pages	304
Weight	1.0 lb
Target Audience	Adults
Print Size	Standard Print

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