An Introduction to Film and TV Production: From Concept to Market

An Introduction to Film and TV Production: From Concept to Market - Paperback

$95.56
$95.56
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An Introduction to Film and TV Production: From Concept to Market
  • An Introduction to Film and TV Production: From Concept to Market
An Introduction to Film and TV Production: From Concept to Market - Paperback

An Introduction to Film and TV Production: From Concept to Market - Paperback

by Joseph Richie , Karen Russell , Airielle J. Taylor
$95.56
$95.56

Book Overview

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.

Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.

In this book, you will learn how to:

  • Distinguish between a "great idea" and a "marketable idea."

  • Condense your concept into an effective "elevator pitch."

  • Build a basic business plan.

  • Create a marketing strategy, be it traditional, digital, or both.

  • Establish a personal brand and portfolio that will grab the right attention.

This book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.
ISBN9781032029948
Author Joseph Richie , Karen Russell , Airielle J. Taylor
PublisherRoutledge
GenreArts
FormatPaperback
PublishedJuly 2022
LanguageENG- English
Pages208
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Art Nonfiction Performing Arts

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More by Joseph Richie

An Introduction to Film and TV Production: From Concept to Market

An Introduction to Film and TV Production: From Concept to Market - Paperback

An Introduction to Film and TV Production: From Concept to Market - Paperback

By Joseph Richie, Karen Russell, and Airielle J. Taylor
About Joseph Richie
Joseph Richie is an associate professor in the Department of Communications at Tennessee State University with over 40 years of experience as an independent media producer.Karen Russell is an assistant professor of communications at Tennessee State University with 12 years of experience in television and independent media production. She has worked in higher education for ten years and is currently completing her PhD in communications.Airielle J. Taylor is an Emmy Award-winning news producer turned educator, with a combined ten+ years of academic and practical experience in media and marketing. She is currently an assistant professor, facilitating courses in integrated marketing communications and journalism at Tennessee State University.Tameka Winston currently serves as both Department Chair and an award-winning associate professor of communications at Tennessee State University. She is also the creator of and executive producer for two SiriusXM radio programs. Dr. Winston has over 20 years of higher education experience and has authored several textbooks.
About Karen Russell
KAREN RUSSELL is the author of six works of fiction, including the New York Times bestsellers Swamplandia! and Vampires in the Lemon Grove. She is a MacArthur Fellow, a Guggenheim Fellowship, and a finalist for the Pulitzer Prize. She has received two National Magazine Awards for Fiction, the Shirley Jackson Award, the 2023 Bottari Lattes Grinzane prize, the 2024 Mary McCarthy Award, and was selected for the National Book Foundation's "5 under 35" prize and The New Yorker's "20 under 40" list (She is now decisively over 40). She has taught literature and creative writing at the Iowa Writers' Workshop, the University of California-Irvine, Williams College, Columbia University, and Bryn Mawr College, and was the Endowed Chair of Texas State's MFA program. She serves on the board of Street Books, a mobile-library for people living outdoors. Born and raised in Miami, Florida, she now lives in Portland, Oregon with her husband, son, and daughter.
About Airielle J. Taylor
Joseph Richie is an associate professor in the Department of Communications at Tennessee State University with over 40 years of experience as an independent media producer.Karen Russell is an assistant professor of communications at Tennessee State University with 12 years of experience in television and independent media production. She has worked in higher education for ten years and is currently completing her PhD in communications.Airielle J. Taylor is an Emmy Award-winning news producer turned educator, with a combined ten+ years of academic and practical experience in media and marketing. She is currently an assistant professor, facilitating courses in integrated marketing communications and journalism at Tennessee State University.Tameka Winston currently serves as both Department Chair and an award-winning associate professor of communications at Tennessee State University. She is also the creator of and executive producer for two SiriusXM radio programs. Dr. Winston has over 20 years of higher education experience and has authored several textbooks.

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