Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life - Hardcover

$29.00
$29.00
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Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life
  • Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life
Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life - Hardcover

Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life - Hardcover

by Jay Heinrichs
$29.00
$29.00

Book Overview

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun--from the New York Times bestselling author of Thank You for Arguing

Rhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin Luther King, Jr., used it to build empires, write deathless literature, and inspire democracies. Now it will help you to take leadership over yourself; not through pop psychology or empty inspiration, but with persuasive tools that have been tested for more than three thousand years. In Aristotle's Guide to Self-Persuasion, Heinrichs helps readers persuade their most difficult audiences--themselves--by using techniques invented by the likes of Aristotle and Cicero and deployed by our culture's most persuasive characters. With their help, rhetoric can convert the most negative situations into positive ones.

Heinrichs brings in examples from history and pop culture--Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie--to illustrate the concepts. But the core of the book tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books, and overturn governments help us achieve our most desired goals?

Filled with entertaining and scientific studies that showcase the power of what language can do for you, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.
ISBN9780593735275
Author Jay Heinrichs
PublisherCrown Publishing Group (NY)
GenreEducation, Business, and Self-help & personal development
FormatHardcover
PublishedJuly 2025
LanguageENG- English
Pages288
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Business & Economics Language Arts & Disciplines Nonfiction Self-Help

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About Jay Heinrichs

Jay Heinrichs spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He is Professor of the Practice of Rhetoric and Oratory at Middlebury College and lectures frequently on argument and persuasion, speaking to audiences ranging from Ivy League business students to NASA scientists to Southwest Airlines executives. He lives near Middlebury, Vermont.

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