Deviate: The Science of Seeing Differently

Deviate: The Science of Seeing Differently - Hardcover

$39.00
$39.00
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Deviate: The Science of Seeing Differently
  • Deviate: The Science of Seeing Differently
Deviate: The Science of Seeing Differently - Hardcover

Deviate: The Science of Seeing Differently - Hardcover

by Beau Lotto
$39.00
$39.00

Book Overview

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
ISBN9780316300193
Author Beau Lotto
PublisherHachette Books
GenreEducation, Business, and Self-help & personal development
FormatHardcover
PublishedApril 2017
LanguageENG- English
Pages352
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Business & Economics Nonfiction Science Self-Help

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More by Beau Lotto

Deviate: The Science of Seeing Differently

Deviate: The Science of Seeing Differently - Hardcover

Deviate: The Science of Seeing Differently - Hardcover

By Beau Lotto

About Beau Lotto

Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science.

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