From Dental Floss To Guitar Strings: Successful Grassroots Product Launches

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback

$30.17
$30.17
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From Dental Floss To Guitar Strings: Successful Grassroots Product Launches
  • From Dental Floss To Guitar Strings: Successful Grassroots Product Launches
From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback

From Dental Floss To Guitar Strings: Successful Grassroots Product Launches - Paperback

by John Jr. Spencer
$30.17
$30.17

Book Overview

FROM DENTAL FLOSS TO GUITAR STRINGS

SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES

Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.

Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
ISBN9781647197063
Author John Jr. Spencer
PublisherBooklocker.com
GenreBiography and Business
FormatPaperback
PublishedOctober 2021
LanguageENG- English
Pages274
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Biography & Autobiography Business & Economics Nonfiction

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