Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand - Paperback

$21.99

Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand - Paperback

Name: Inside Coca-Cola: A Ceo's Life Story of Building the World's Most Popular Brand - Paperback
Brand: BooksCloud
SKU: 9781250013712
Price: 21.99 USD
Availability: InStock

by Neville Isdell , David Beasley

$21.99

Book Overview

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by Neville Isdell (Author), David Beasley (Author)

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.

Author Biography

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.

DAVID BEASLEY is a writer based in Atlanta.

Number of Pages: 288

Dimensions: 0.8 x 8.1 x 5.4 IN

Illustrated: Yes

Publication Date: October 16, 2012

ISBN	9781250013712
Author	Neville Isdell , David Beasley
Publisher	St. Martin's Griffin
Genre	Biography and Business
Format	Paperback
Published	October 2012
Language	ENG- English
Pages	288
Weight	1.0 lb
Target Audience	Adults
Print Size	Standard Print