Insuring the City: The Prudential Center and the Postwar Urban Landscape

Insuring the City: The Prudential Center and the Postwar Urban Landscape - Paperback

$97.20
Sale price  $97.20 Regular price 
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Insuring the City: The Prudential Center and the Postwar Urban Landscape

Insuring the City: The Prudential Center and the Postwar Urban Landscape - Paperback

by Elihu Rubin
$97.20
Sale price  $97.20 Regular price 

Book Overview

by Elihu Rubin (Author)

An in-depth look at Boston's Prudential Center and what its story reveals about the evolution of the modern American city

The Prudential Center anchors the Boston skyline with its tall, gray tower. It is also a historical beacon, representing a midcentury moment when insurance companies such as Prudential were particularly aware of how their physical presence and civic engagement reflected upon their intangible product: financial security.

Looking to New York's Rockefeller Center, the creators of the Prudential Center aspired to use real estate development as a tool toward civic achievement, reinvigorating central Boston and integrating a large complex of buildings with new infrastructure for the automobile. Architectural historian Elihu Rubin tells the full story of "The Pru," placing it within the political, economic, and architectural contexts of the period. The Prudential Center played a pivotal role in the economic redevelopment of Boston and was arguably one of the most significant urban developments of the 1950s and '60s. It is an important story, and one that provides great insight into the evolution of the modern city in postwar America.

Author Biography

Elihu Rubin is the Henry Hart Rice Associate Professor of Architecture and Urban Studies at Yale University.

Number of Pages: 264
Dimensions: 0.72 x 9 x 6 IN
Illustrated: Yes
Publication Date: September 01, 2024
ISBN9780300280821
Author Elihu Rubin
PublisherYale University Press
GenreDesign and History
FormatPaperback
PublishedSeptember 2024
LanguageENG- English
Pages264
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

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