Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries - Paperback

$100.42
$100.42
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Marketing Strategy for the Creative and Cultural Industries
  • Marketing Strategy for the Creative and Cultural Industries
Marketing Strategy for the Creative and Cultural Industries - Paperback

Marketing Strategy for the Creative and Cultural Industries - Paperback

by Bonita M. Kolb
$100.42
$100.42

Book Overview

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
ISBN9780367419776
Author Bonita M. Kolb
PublisherRoutledge
GenreBusiness and Arts
FormatPaperback
PublishedSeptember 2020
Edition2
LanguageENG- English
Pages324
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

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More by Bonita M. Kolb

Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries - Paperback

Marketing Strategy for the Creative and Cultural Industries - Paperback

By Bonita M. Kolb

About Bonita M. Kolb

Bonita M. Kolb is Professor Emeritus of Business at Lycoming College, USA.

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