Marketing the Arts: An Introduction

Marketing the Arts: An Introduction - Hardcover

$171.00
$171.00
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Marketing the Arts: An Introduction
  • Marketing the Arts: An Introduction
Marketing the Arts: An Introduction - Hardcover

Marketing the Arts: An Introduction - Hardcover

by Anthony Rhine
$171.00
$171.00
Format
Hardcover $171.00 Paperback $88.11

Book Overview

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:

market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value
Features include:

Discussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website
ISBN9781538128947
Author Anthony Rhine
PublisherRowman & Littlefield Publishers
GenreArts and Business
FormatHardcover
PublishedMay 2020
LanguageENG- English
Pages274
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Art Business & Economics Nonfiction Performing Arts

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More by Anthony Rhine

Marketing the Arts: An Introduction

Marketing the Arts: An Introduction - Hardcover

Marketing the Arts: An Introduction - Hardcover

By Anthony Rhine

About Anthony Rhine

Anthony S. Rhine isprofessor in the school of Theatre at Florida State University. He holds a Ph.D. in business administration and bachelor's and master's degrees in theatre management. He worked for the first two decades of his career as a theatre executive, running multi-million-dollar and Tony-nominated theatre companies. During that time, he also wrote the librettos for over twenty produced musicals, including several that toured both nationally and internationally, and directed scores of professional productions. For the last decade, he has been a professor of theatre management, focusing his research on advancing and improving theatre management education and its application in improving nonprofit theatre organizational outcomes such as increased ticket sales and unearned income. His research has been published in the top-ranked journals of arts management. Rhine is author of Leading the Creative Mind (2011) and Theatre Management: Arts Leadership for the 21st Century (2018).

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