Play Nice: The Rise, Fall, and Future of Blizzard Entertainment

Play Nice: The Rise, Fall, and Future of Blizzard Entertainment - Paperback

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Play Nice: The Rise, Fall, and Future of Blizzard Entertainment
  • Play Nice: The Rise, Fall, and Future of Blizzard Entertainment
Play Nice: The Rise, Fall, and Future of Blizzard Entertainment - Paperback

Play Nice: The Rise, Fall, and Future of Blizzard Entertainment - Paperback

by Jason Schreier
$19.99
$19.99
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Hardcover $30.00 Paperback $19.99

Book Overview

From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall--"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).


For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission -- to make games they wanted to play -- launched an empire with thousands of employees, millions of fans, and billions of dollars.

But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.

Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
ISBN9781538725436
Author Jason Schreier
PublisherGrand Central Publishing
GenreGaming, Business, and Technology
FormatPaperback
PublishedOctober 2025
LanguageENG- English
Pages400
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

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About Jason Schreier

Jason Schreier is the author of Blood, Sweat, and Pixels and a reporter at Bloomberg News, where he covers the video game industry. Previously, he spent eight years at Kotaku, one of the biggest video game websites in the world. He has also covered games for Wired and has contributed to a wide range of outlets including The New York Times, Edge, Paste, Kill Screen, and The Onion News Network. He lives in New York with his wife and daughter.

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