Refashioning Muslims: Women Between the New Conservatism and Neoliberalism in Istanbul - Hardcover

Refashioning Muslims explores the self-presentations and daily performances of young, bourgeois, fashion-conscious Muslim female entrepreneurs who emerged as new social actors in fields of fashion, leisure, charity and the family during the 2010s. It examines how these "Muslim fashionistas" significantly bolster governmental capacity to build public consent by projecting images of successful entrepreneurs, benevolent philanthropists and ideal mothers. However, their performances entail moments of imperfection and moral dilemma as they navigate market demands and everyday aspirations often conflicting with Islamic orthodoxy and traditional gender order.