Semiotics: The Basics - Paperback

by Daniel Chandler (Author)

This fifth edition of the bestselling textbook is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. A must-have guide for students of language, communication, media, and cultural studies at both undergraduate and postgraduate levels.

Author Biography

Daniel Chandler is an emeritus faculty member at Aberystwyth University, UK, and a consultant in marketing semiotics. He is also the senior compiler of A Dictionary of Media and Communication (3rd edition, Oxford University Press, 2020) and A Dictionary of Social Media (Oxford University Press, 2016).