The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) - Hardcover

$21.00
Sale price  $21.00 Regular price 
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) - Hardcover

by Seth Godin
$21.00
Sale price  $21.00 Regular price 

Book Overview

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security.
Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
ISBN9781591841661
Author Seth Godin
PublisherPortfolio
GenreBusiness and Self-help & personal development
FormatHardcover
PublishedMay 2007
LanguageENG- English
Pages96
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

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About Seth Godin

Seth Godin is the author of twenty-one bestselling books, including The Dip, This Is Marketing, and The Practice. His work has been translated into dozens of languages and has shaped how a generation thinks about marketing, leadership, and creative work. His blog--now more than ten thousand posts--remains one of the most influential in business.

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