The League: How Five Rivals Created the NFL and Launched a Sports Empire - Paperback

$19.99

The League: How Five Rivals Created the NFL and Launched a Sports Empire - Paperback

Name: The League: How Five Rivals Created the NFL and Launched a Sports Empire - Paperback
Brand: BooksCloud
SKU: 9781541618640
Price: 19.99 USD
Availability: InStock

by John Eisenberg

$19.99

Book Overview

The "deeply researched, surprise-on-every-page, and altogether marvelous" (Weekly Standard) tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America

The National Football League is a towering, distinctly American colossus spewing out $14 billion in annual revenue. But it was not always a success. In The League, John Eisenberg focuses on the pioneering sportsmen who kept the league alive in the 1920s, 1930s, and 1940s, when its challenges were many and its survival was not guaranteed. At the time, college football, baseball, boxing, and horseracing dominated America's sports scene. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell believed in pro football when few others did and ultimately succeeded only because at critical junctures each sacrificed the short-term success of his team for the longer-term good of the league.

At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.

ISBN	9781541618640
Author	John Eisenberg
Publisher	Basic Books
Genre	Biography, Sports, and History
Format	Paperback
Published	October 2019
Language	ENG- English
Pages	416
Weight	1.0 lb
Target Audience	Adults
Print Size	Standard Print

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