About Goutam Challagalla Books
Goutam Challagalla is the Dentsu Group Chair of Sustainable Strategy and Marketing at IMD business school in Lausanne, Switzerland. He also directs IMD's Advanced Management Program and its Strategy Governance for Boards program. He has published extensively in leading academic journals, as well as in Harvard Business Review, and he has worked as a principal at the Monitor Group.Frédéric Dalsace is Professor of Marketing and Strategy at IMD. Prior to IMD, he was a professor at HEC Paris, where he held the Social Business/Enterprise and Poverty Chair, sponsored by Danone, Renault, and Schneider Electric. He coauthored, with Muhammad Yunus (Nobel Peace Prize, 2006), the 2015 Harvard Business Review article "Reaching the Rich World's Poorest Consumers." Prior to his career in academia, Dalsace worked at Michelin and as a strategy consultant for McKinsey & Company.The authors codirect the Integrating Sustainability into Strategy program at IMD. Their HBR article "How to Market Sustainable Products" was included in HBR's 10 Must Reads 2025.
