Advertising For Skeptics

Advertising For Skeptics - Paperback

$13.48
$13.48
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Advertising For Skeptics
  • Advertising For Skeptics
Advertising For Skeptics - Paperback

Advertising For Skeptics - Paperback

by Bob Hoffman
$13.48
$13.48

Book Overview

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
ISBN9780999230732
Author Bob Hoffman
PublisherType a Group
GenreArts
FormatPaperback
PublishedFebruary 2020
LanguageENG- English
Pages180
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

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Advertising For Skeptics

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