Content Strategy for the Web - Paperback

$44.99

Content Strategy for the Web - Paperback

Name: Content Strategy for the Web - Paperback
Brand: BooksCloud
SKU: 9780321808301
Price: 44.99 USD
Availability: InStock

by Kristina Halvorson , Melissa Rach

$44.99

Book Overview

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

ISBN	9780321808301
Author	Kristina Halvorson , Melissa Rach
Publisher	New Riders Publishing
Genre	Technology
Format	Paperback
Published	February 2012
Edition	2
Language	ENG- English
Pages	224
Weight	1.0 lb
Target Audience	Adults
Print Size	Standard Print