Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design: Why We Love (or Hate) Everyday Things - Paperback

$18.99
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Emotional Design: Why We Love (or Hate) Everyday Things
  • Emotional Design: Why We Love (or Hate) Everyday Things
Emotional Design: Why We Love (or Hate) Everyday Things - Paperback

Emotional Design: Why We Love (or Hate) Everyday Things - Paperback

by Don Norman
$18.99
$18.99

Book Overview

Why attractive things work better--and other crucial insights into human-centered design.

"You'll never see housewares the same way again."--Wired

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his seminal book The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives.

From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

ISBN9780465051366
Author Don Norman
PublisherBasic Books
GenreSelf-help & personal development
FormatPaperback
PublishedMay 2005
LanguageENG- English
Pages272
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Nonfiction Psychology

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More by Don Norman

Things That Make Us Smart: Defending Human Attributes in the Age of the Machine

Things That Make Us Smart: Defending Human Attributes in the Age of the Machine - Paperback

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About Don Norman

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity. He lives in Silicon Valley, California.

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