Media Business Models: Breaking the Traditional Value Chain

Media Business Models: Breaking the Traditional Value Chain - Paperback

$95.13
Sale price  $95.13 Regular price 
Skip to product information
Media Business Models: Breaking the Traditional Value Chain

Media Business Models: Breaking the Traditional Value Chain - Paperback

$95.13
Sale price  $95.13 Regular price 

Book Overview

by Klaus Zilles (Editor), Joan Cuenca (Editor)

This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.

Author Biography

Klaus Zilles (PhD, University of Heidelberg) is Associate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. His published books include Rolando Hinojosa: A Reader's Guide (2001), En la frontera: I migliori racconti della narrativa chicana (2008), and Life Without Media (2013), co-edited with Joan Cuenca and Eva Comas.
Joan Cuenca (PhD, Ramon Llull University) is Asociate Professor in the Blanquerna School of Communication Studies and International Relations at Ramon Llull University in Barcelona, Spain. He is a founding member of the research group ESTISMA (Strategy and Issues Management in Public Relations and Corporate Communication). He is the author of Auditorías de Relaciones Públicas (2012) and a co-editor of Life Without Media (2013).

Number of Pages: 269
Dimensions: 0.8 x 8.9 x 6 IN
Publication Date: June 05, 2016
ISBN9781433131783
PublisherPeter Lang Inc., International Academic Publi
GenreEducation and Arts
FormatPaperback
PublishedJune 2016
LanguageENG- English
Pages269
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

1% fer Each of the Seven Seas

Every purchase sends 7% of our profits to The Ocean Cleanup. No fine print, no opt-in — just how we sail.

Whoever Ye Be, Welcome Aboard

Queer lit, music, art, philosophy, fiction — stories for every kind of soul. Come as ye are, matey.

You may also like