Pivoted: How a Rapidly Evolving Business Climate Changed My Life Along With Yours, And Where We Go From Here - Paperback

The retail Home Video industry of Hollywood came in like a hurricane in the mid-1990s, bringing hundreds of millions of dollars to increasingly stagnant movie studios desperate to combat rising film and TV production costs. The windfall was a shot in the arm for nearly all media conglomerates, propelling companies to create more and more entertainment.

Then, merely 15 years later, it was gone.

In an eerie echo of what is happening across industries today, this intriguing business memoir tells the story of that era, and of the disappearing career paths of those who lived it, as told by the Hollywood executive who was there in the center of it all, from the birth of Home Video, to the DVD revolution, to the moment it all disappeared.

Part behind-the-scenes memoir, part playbook for those looking to risk-proof their own careers, Pivoted moves from factory floors and flight lines to studio lots and boardrooms, through stints that include McDonnell Douglas, Disney, New Line Cinema, and many more, to show how careers and lives can pivot on a dime, at any corporate level.

For readers of career memoirs and practical leadership stories, this is a sober look at how corporate America increasingly works, and how its workers increasingly don't. It includes real-world advice about how to prepare for unforeseen career changes, and the skills you need today to be ready for the future.

Marshall Carr is a senior operations executive in Hollywood with over 25 years of leadership experience in the worldwide entertainment industry. He has held key roles at New Line Cinema (SVP of Operations and Distribution), Technicolor (VP of Global Account Management), and Universal Music Group (SVP of North American Supply Chain), overseeing major global accounts and multimillion-dollar operations. In this personal memoir, Marshall takes you along on his own journey, company by company, revealing the inside story of each, along with his own insights into generational career expectations and many personal asides. As the wave of digital change overcame each of company, Marshall and many others like him were left increasingly desperate to constantly search for the next job, one by one, learning insights along the way, as he eventually became Pivoted.