The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate - Paperback

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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate
  • The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate
The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate - Paperback

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate - Paperback

by George Lakoff
$15.00
$15.00

Book Overview

"[Lakoff is] the father of framing."--The New York Times

"An indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now."--Jennifer M. Granholm, former governor of Michigan

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.

Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas--ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don't Think of an Elephant! picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.

In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.
ISBN9781603585941
Author George Lakoff
PublisherChelsea Green Publishing Company
GenreNews & politics
FormatPaperback
PublishedSeptember 2014
LanguageENG- English
Pages192
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Nonfiction Political Science

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More by George Lakoff

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate - Paperback

The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate - Paperback

By George Lakoff

About George Lakoff

George Lakoff is a professor in the Department of Linguistics at the University of California, Berkeley. He is the author of, among other books, Women, Fire, and Dangerous Things and Moral Politics, both published by the University of Chicago Press. Mark Johnson is the Knight Professor of Liberal Arts and Sciences at the University of Oregon. He is the author of The Body in the Mind and Moral Imagination, both published by the University of Chicago Press. Johnson and Lakoff have also coauthored Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought.

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