The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth

The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth - Hardcover

$32.38
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The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth
  • The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth
The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth - Hardcover

The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth - Hardcover

by Edward Lee
$32.38
$32.38

Book Overview

Your pricing problem isn't what you think it is.


Pricing is the last decision most companies make. It should be the first. Pricing reactively hands over control of your growth to the market. Pricing deliberately, on the other hand, allows differentiation and builds trust that compounds over time.


Edward Lee has spent his career advising companies of all sizes, from early-stage startups to some of the world's largest corporations. He found the same pattern everywhere: when companies treat pricing as a system, they outperform companies that treat pricing as a number. In The Last Mile of Trust, Edward reveals how the five steps of his Pricing Multiplier System--Signal, Match, Build, Refine, Scale--close the gap between what you charge and what your customers believe you're worth.


This is not a book about your prices. It is a book about becoming the kind of company that never has to justify them.
ISBN9781544552958
Author Edward Lee
PublisherLioncrest Publishing
GenreBiography, Business, and Self-help & personal development
FormatHardcover
PublishedJune 2026
LanguageENG- English
Pages244
Weight1.0 lb
Target AudienceAdults
Print SizeStandard Print

Related Subjects

Biography & Autobiography Business & Economics Nonfiction Self-Help

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More by Edward Lee

The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth

The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth - Hardcover

The Last Mile of Trust: How Great Companies Build Pricing Systems That Drive Unstoppable Growth - Hardcover

By Edward Lee

About Edward Lee

Edward Lee is the author of over 50 horror, fantasy, and sci-fi novels, and dozens of short stories. He has also had comic scripts published by DC Comics, Verotik Inc., and Cemetery Dance. Many of his novels have been reprinted in Germany, Poland, Japan, Italy, Russia, Spain and other countries. He is a Bram Stoker Award Nominee; his Lovecraftian novel Innswich Horror won the 2010 Vincent Price Award for Best Foreign Book (Austria), his novel White Trash Gothic won the 2018 Splatterpunk Award for Best Extreme Horror Novel, and his collaborative novella Header 3 (with Ryan Harding) won for Best Extreme Novella. In 2020 Lee won the J.F. Gonzales Lifetime Achievement Award. In 2009, the movie version of his novella Header was released by Synapse Films and is available now on Tubi; several of his novels are currently under option. Lee is a U.S. Army veteran and lives in Seminole, Florida.

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