Trump's Playbook - Paperback

by Bryan Mattimore (Author)

Love him or loathe him, Donald Trump is one of the most effective marketers of our time. In Donald Trump, Marketing Genius, innovation expert Bryan Mattimore reveals 50 branding and influence strategies that fueled Trump's rise to power - from crafting winning slogans and viral soundbites to orchestrating feuds, spectacles, and media firestorms.

Each chapter shows how these same strategies have been used not only by Trump, but also by such cultural icons as Taylor Swift, Martha Stewart, Steve Jobs, and Lady Gaga... and historical greats like Ben Franklin, Winston Churchill, and Muhammad Ali.

Part exposé, part playbook, this book is not only a guide to understanding Trump's marketing genius - it's also a toolkit for defending against manipulation... and for using the same strategies ethically to advance a career, a brand, or an organization.