This Privacy Policy for Black & Barhe (“Company”, “We”, “Us”, “Our”), effective as of July 6th, 2023, details the types of information collected, how it is used, and with whom it is shared. By using blackandbarhe.com (“Website”), you signify your acceptance of this Privacy Policy. If you disagree with it, you should discontinue the use of our services immediately.
1. Information Collected
We collect personal information that you provide when you use our services, including making a purchase, contacting us, or creating a user account.
Additionally, like many websites, we utilize cookies and similar technologies to enhance your user experience and to understand user behavior by collecting data on pages viewed, time spent on our site, IP addresses, operating system, referring sites, and general internet usage.
While you visit our site, we’ll track:
- Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
- Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
- Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!
We’ll also use cookies to keep track of cart contents while you’re browsing our site.
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:
- Send you information about your account and order
- Respond to your requests, including refunds and complaints
- Process payments and prevent fraud
- Set up your account for our store
- Comply with any legal obligations we have, such as calculating taxes
- Improve our store offerings
- Send you marketing messages, if you choose to receive them
If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.
We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information perpetually for tax and accounting purposes, unless you specifically request a personal information erasure. This includes your name, email address and billing and shipping addresses.
We will also store comments or reviews, if you choose to leave them.
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
2. Use of Information
Your information is used to:
- Process and complete transactions and send related information like invoices and shipping updates;
- Improve and customize the site, products and overall customer experience;
- Respond to customer service requests;
- Send promotional messages, marketing, advertising, and other information that may be of interest to you;
- Process and fulfill any contests, promotions or rewards.
3. Collection and Use of Anonymous Product Browsing Data
To enhance your user experience on our site, we collect and use anonymous data about the products that you view and the time and date of viewing—we only store your account ID number (which is always hidden and only used as a unique identifier in our backend system; users do not even have access to their own ID number for security purposes) as well as the product ID numbers of products you’ve viewed. This information allows us to provide a “Recently Viewed” section specifically tailored to you, making product navigation and retrieval easier and more efficient.
In addition to enhancing your immediate experience, this browsing data may also be utilized in the future to improve our service further. Potential use cases include anonymous, aggregate analysis for machine learning or AI algorithms that aim to provide advanced and personalized product recommendations. This could enable us to suggest products based on the correlation of product viewing and purchasing behaviors among users (“users who viewed/bought/loved this product also viewed/bought/loved this product”) and improve our ability to recommend products you might like.
Although this data is based on individual browsing patterns, it is collected and stored anonymously and doesn’t allow for personal identification. We plan to retain this browsing data for an indefinite period to enable ongoing analysis and long-term service enhancement. However, if you desire, you may request that we delete the anonymous data associated with your browsing history at any point.
Please note that we adhere strictly to privacy regulations and standards in collecting, storing, and using this anonymous data. We aim to keep you informed, respect your privacy, and provide a tailored and beneficial browsing experience.
4. Sharing of Information
We do not sell or trade your personal information to third parties.
However, we share your information in the following circumstances:
- With vendors and service providers such as payment processors and shipping companies;
- In compliance with legal obligations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights;
- In the event of a merger, sale, transfer or other disposition of all or any portion of our business, assets or stock.
If you request a password reset, your IP address will be included in the reset email.
5. Third-Party Services
Our website integrates and uses third-party services such as WooCommerce for processing payments, Google Analytics for tracking website usage, SearchWP for enhanced search functionality, and YITH plugins for rewards points and wishlist functionality. These third-party services have their own privacy policies with information on how they use your information. We recommend you read these policies.
Google Analytics
While you visit our site, Google Analytics will track the following:
- User behavior and engagement
- Online transactions and purchase behavior
- Product performance and popularity
- Conversion rates
- Funnel visualization and completion rates
- Source/Medium of the site visit
- Cart abandonment rate
- Average Order Value (AOV)
- Lifetime value of customers
- Product list performance
- Multichannel paths to purchase
- Bounce rate and exit rate
- Time spent on website or specific webpages
- Audience demographic information such as age, gender, location
- User interaction with the site (clicks, scrolls, navigational patterns)
- Device and browser used for accessing the site
- New versus returning users
- Site speed and performance
- User’s actions across multiple devices
- Trends and patterns in data over time
YITH Wishlist
While you visit our site, YITH Wishlist will track the following:
- Products you’ve added to the wishlist: we’ll use this to show you and other users your favorite products and to create targeted email campaigns.
- Wishlists you’ve created: we’ll keep track of the wishlists you create and make them visible to the store staff
We’ll also use cookies to keep track of wishlist contents while you’re browsing our site.
6. Cookies and Tracking
We use cookies to enhance user experience, aggregate site usage information and for site security. By using our site, you agree to our use of such technologies for marketing and analytics. Through your device setting, you may be able to control your cookies preferences.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
7. Data Security
We take reasonable administrative, technical, and physical measures to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.
Visitor comments may be checked through an automated spam detection service.
8. Payment Processing
We use a third-party service provider, Stripe, Inc. (“Stripe”), for secure payment processing. When you make a purchase on our website, your payment information (including your credit or debit card number, your name, and the expiration date of your card) is provided to Stripe. Processing of your payment information is governed by Stripe’s own privacy policy and terms of service.
We do not store your payment information on our servers; saved payment methods in your Black & Barhe account are synced with Stripe and stored on their servers. Only the last four digits are saved on our servers. As such, we bear no liability for any security breach at or by our third-party processors.
It is important to note that the transmission of your payment information is encrypted and protected using Secure Socket Layer technology (SSL), a method generally accepted to be one of the most secure methods of transaction security available in the marketplace today. With SSL implemented on both the client and server, the information sent via the Internet will arrive via an SSL-enabled browser to your servers safely and securely.
For additional information regarding Stripe’s security practices, please visit https://stripe.com/docs/security/stripe.
Please note that we are not responsible for the information collection, usage, disclosure, security, or privacy policies or practices of other organizations, such as Stripe, any other app developer, app provider, social media platform provider, eCommerce platform, operating system provider, wireless service provider or device manufacturer, including with respect to any personal information you disclose to other organizations through or in connection with our website or our services.
9. Comments & Reviews
When visitors leave comments or reviews on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
10. Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
11. Embedded Content From Other Websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
12. Email & SMS Marketing
By opting in to our email and/or SMS marketing communications, you expressly agree to the processing, use, and management of your personal data by us and our marketing platform provider, Klaviyo. This is in accordance with the privacy practices specified in this section.
- PERSONAL DATA COLLECTION: When you elect to receive marketing communications, we will collect certain personal data, including but not limited to your name, email address, and phone number. This data will be gathered directly from you and will only be used to provide you with our marketing messages.
- DATA PROCESSING: Your personal data will be processed and securely stored in compliance with all applicable laws and regulations. Our email and SMS marketing campaigns, powered by Klaviyo, use your data to generate personalized content, provide product updates, and offer personalized promotional deals based on your shopping preferences and history.
- DATA SHARING: We will share your personal data with our marketing platform provider, Klaviyo, to facilitate our email and SMS marketing operations. Klaviyo stores and processes your data in strict compliance with its own privacy policy, which can be found in Klaviyo’s Privacy Policy. Without your explicit consent, we will not share, rent, or sell your personal data with any other third parties for their promotional purposes.
- OPT-OUT: At any point, you may opt out of receiving marketing communications from us by clicking the “unsubscribe” link in the email communications or by following the instructions provided in our SMS messages. Once we confirm your opt-out request, we will stop sending you marketing messages until you choose to opt in again.
- SECURITY: We employ appropriate security measures to protect the personal data we collect from unauthorized access, alteration, disclosure, or destruction. However, kindly note that no Internet or email transmission is ever fully secure; hence, while we strive to protect your personal data, we cannot guarantee its absolute security.
- CHANGES TO THIS SECTION: We may periodically update this section to reflect changes in our personal data practices. We will notify you of such changes through an email notice or through a prominent notice on our website.
By subscribing to our email and/or SMS marketing, you acknowledge that you understand and agree to this email and SMS Marketing section of our privacy policy.
13. Your Rights
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
14. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. The updated policy will be posted on our website with the amendment date.
15. Contact Us
For any questions or concerns regarding this Privacy Policy, please contact us at info@blackandbarhe.com.
16. Acknowledgment
By using our website/services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy is subject to and governed by our Terms of Service. Please refer to the Terms of Service at blackandbarhe.com/terms-of-use/.