Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

5.0 (1)Write a Review

Format

Paperback

$16.00

Condition

New

$16.00

Clear

Book Overview: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

“Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too.” –Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions–with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

ISBN-13	9781591847380
ISBN-10	1591847389
Publisher	Portfolio
Publication Date	2014-09-30
Edition	Reprint
Language	en
Pages	176
Dimensions	in x in x in
Weight	lbs

Editorial Reviews

“An invaluable tool for ad executives, engineers, and entrepreneurs alike.” — Nir Eyal, author of Hooked

“Finally, a crystallization and explanation of growth hacking in easy-to-understand terms–and better, real strategies and tactics for application.” — Alex Korchinski, growth hacker at Scribd

“Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation.” — Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor

“Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too.” — Jason Harris, CEO of Mekanism

About the Author

Ryan Holiday

Ryan Holiday is an esteemed author and marketing strategist with a diverse portfolio of works. Best known for his series on Stoicism, including “The Obstacle Is the Way,” “Ego Is the Enemy,” and “Stillness Is the Key,” he has sold over 2 million copies and been translated into over 30 languages. Beyond his books, Holiday is known for his expertise in media manipulation, having been a marketing director at American Apparel and the founder of Brass Check, a creative advisory firm.

His keen understanding of the media landscape has lent itself to far-reaching influence, ranging from his counseling of bestselling authors to advising renowned corporations. Holiday is a monthly contributor to Forbes and the New York Observer, sharing his insights into popular culture, strategy, and life. He lives on a small ranch outside Austin, Texas.