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Actionable Gamification - Beyond Points, Badges, and Leaderboards

Actionable Gamification - Beyond Points, Badges, and Leaderboards


Book Overview: Actionable Gamification - Beyond Points, Badges, and Leaderboards

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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PublisherCreateSpace Independent Publishing PlatformYu-Kai Chou
Publication Date2015-04-142017-04-01
Dimensionsin x in x in
Weight lbs
Yu-Kai Chou is a globally recognized figure in gamification and behavioral design, celebrated for his contributions to augmenting organizational productivity and personal growth. He successfully devised the Octalysis Framework, an innovative approach that amalgamates science and technology, driving customer engagement across businesses. As a prolific keynote speaker, he enlightens worldwide audiences on the power of gamification in transforming human focus, motivation, and interaction. Chou's work journey includes serving high-profile clientele such as Google, LEGO, and Tesla enhancing their user experience and engagement. Already a best-selling author, he penned "Actionable Gamification - Beyond Points, Badges, and Leaderboards" that won international acclaim for its revolutionary perspective on customer engagement strategies. Equipped with a dynamic personality and compelling insights, Yu-Kai Chou continues to influence businesses and individuals alike. He is an international thought leader redefining productivity and engagement, setting new standards in the world of behavioral design and gamification.

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