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Calvin Coolidge: The American Presidents Series: The 30th President, 1923-1929

Calvin Coolidge: The American Presidents Series: The 30th President, 1923-1929

(Book #30 in the American Presidents series)


Book Overview: Calvin Coolidge: The American Presidents Series: The 30th President, 1923-1929

Calvin Coolidge was the austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership.

He was known as Silent Cal. Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. The chief business of the American people is business, he famously said.

But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans--a path that led directly to FDR's fireside chats and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept cool with Coolidge, and he returned the favor.

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David Greenberg, renowned author and historian, specialises in American political and cultural history. With a penchant for 20th-century American presidency, his writing masterfully links the past to the present, evoking a keen sense of context and continuity. A Harvard graduate and former editor at Slate, Greenberg's unique background in journalism lends a captivatingly journalistic flair to his well-researched historical narratives. His illustrious bibliography includes compelling works like 'Nixon's Shadow: The History of an Image', a critically acclaimed book delineating Richard Nixon's complicated public identity. This book earned him the Washington Monthly Political Book Award. His recent work, 'Republic of Spin: An Inside History of the American Presidency' crafts an insightful, panoramic view on the art of presidential persuasion, reaffirming his expertise in the field. Beyond the books, Greenberg's prowess in making history engaging extends to his academic career. He is a professor of History and of Journalism & Media Studies at Rutgers University, shaping new generations of astute thinkers. His erudition and passion for history resonate through his works, making David Greenberg a respected figure in American historical literature.

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