Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

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Book Overview: Start with Why: How Great Leaders Inspire Everyone to Take Action

The inspirational bestseller that ignited a movement and asked us to find our WHY

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time–with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way–and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

ISBN-13	9781591846444
ISBN-10	1591846447
Publisher	Portfolio
Publication Date	2011
Edition	Illustrated
Language	en
Pages	256
Dimensions	in x in x in
Weight	lbs

Editorial Reviews

" Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead."
-WILLIAM URY, coauthor of Getting to Yes

" Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable."
-GENERAL CHUCK HORNER, air boss, Desert Storm

"Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth."
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

About the Author

Simon Sinek

Simon Sinek is a British-American author, motivational speaker, and organizational consultant best known for popularizing the concept of “the golden circle” through his TED talks. He was born on October 9, 1973, in Wimbledon, London, UK. In his books and speeches, Sinek emphasizes leadership, behavior, and motivation. His first book, “Start With Why: How Great Leaders Inspire Everyone to Take Action,” published in 2009, has become a global bestseller and is often regarded as a “must-read” for individuals and businesses. His other notable works include “Leaders Eat Last” and “The Infinite Game.” Sinek graduated from Brandeis University with a BA in cultural anthropology.