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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

$18.99

Book Overview: The Tipping Point: How Little Things Can Make a Big Difference

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis

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ISBN-139780316346627
ISBN-100316346624
PublisherPenguin/Back Bay Books
Publication Date2020
Edition1
Languageen
Pages304
Dimensionsin x in x in
Weight lbs
Malcolm Gladwell is a celebrated and influential contemporary author, journalist, and public speaker, best known for his incisive observations on social dynamics, psychology, and culture. Born in England on September 3, 1963, Gladwell partly grew up in Canada. He studied history at the University of Toronto’s Trinity College, laying the foundation for his later work dissecting societal trends and triggers of transformative events. Gladwell's journalism career launched at the Washington Post in 1982, where he thrived as a science and business writer for nine years. He then moved to New York City to write for The New Yorker, where his insightful commentary garnered immense attention. This platform catapulted his career as an author, his debut book "The Tipping Point" establishing his reputation for integrating academic research with narrative storytelling. His other renowned works, including "Blink", "Outliers", and "Talking to Strangers" have solidified his status as a unique voice pondering the mechanics and marvels of society and human behavior. Throughout his career, Gladwell has received accolades for his intuitive grasp of complex concepts and their practical applications, made accessible to a broad audience through his books and speaking engagements. Honored with an Order of Canada in 2011, he characterizes a unique blend of intellectual curiosity, storytelling prowess, and an unyielding determination to explore and explain the underlying forces that drive societal trends. Malcolm Gladwell continues to challenge conventional wisdom and provoke thought with every new release, firmly occupying an eminent place in contemporary literature and social commentary.

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